Prudential

Who are Prudential?

Prudential Vietnam is one of the leading life insurers and provides insurance services to millions of Vietnamese people via its network of over 200 customer service centers, branch offices, agencies and business partner offices.

Challenges

  • Use telesales as an alternative distribution channel
  • Increase sales target to achieve company’s growth plan
  • Expand the sales force to cover the main large cities in Vietnam

Solutions and benefits

  • Quickly build a team of up to 220 agents to deliver sales calls
  • Review agent’s performance daily
  • Provided competent and experienced management team and bespoke tools to manage measurement criteria

Results

  • Exceed sales target every year (on an average 112% of target)
  • Become the leading life insurer in Vietnam with over 40% market share
  • Achieved a footprint in main large cities in Vietnam
  • Increased revenue by 20% year on year