Nestle

Who are Nestle?

Nestle is the world’s leading Nutrition, Health and Wellness company. The Company’s priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.

Challenges

  • Create a CRM program to improve brand awareness
  • Build and manage CRM system containing 500,000+ data entries
  • Bespoke marketing programs for different customer segments 

Solutions and benefits

  • Create a systematic process for data input and management
  • Dedicated team with different functions to support the program including data entry, call center and data analysis
  • Applied bespoke process of Quality Assurance to measure the quality and efficiency of services 

Results

  • Obtained rich database of potential customers
  • Achieved target for product consumption 
  • Achieved target for brand awareness