- Solutions
Our solutions
Digital solutions combining strategy, technology, automation and people.
Menu - Industries
Industries
We provide solutions tailored to your sector to assist you in identifying opportunities, realising value and opening up new markets.
- Our thinking
Our thinking
The latest updates to help future-focused organisations on the issues that matter most in business.
News
Keep up to date with company news and announcements at NashTech
Insights
The latest expertise and thought leadership from the NashTech and our clients
Resources
Expert guidance on everything from complex technological issues to current trends
Digital Leadership Report
Explore insights from the latest world's largest and longest-running study on technology leadership
- Case studies
- About us
About us
Find out what makes us who we are
Leadership
The diverse leadership team at NashTech
Nash Squared
A global professional services organisation with three key areas of focus
Vietnam 360°
Experience a 360 degree all-encompassing virtual tour of NashTech’s Vietnam offices
ESG
Discover our environmental, social and governance commitments
Diversity, equality and inclusion
Making diversity, equality and inclusion an integral part of our culture
Our locations
Discover our network of global offices, centres of excellence and innovation
- English
AI; Stick or Twist?
Summary
On 16 October NashTech launched its roundtable series, ‘AI – Stick or Twist,’ in London. Senior Lecturer at Essex University, Dr Javier Andreu-Perez and George Lynch, Director of Technology and Solutions at NashTech, presented as keynote speakers, sharing strategic insights on generative AI implementation and challenges faced by technology leaders.
The main discussion addressed the question, ‘should organisations invest in generative AI today or are risks too high?’.
Highlights
- Privacy data and protection, cybersecurity and unreliable outputs were highlighted as the top three AI risks by attendees
- Lack of clarity around future regulation is hindering large-scale AI implementations. Document creation will become a basic and essential process for ensuring regulatory compliance
- Skill gaps and talent shortages may widen as society becomes dependent on generative AI
- Generative AI should add quantifiable business value. Not all use cases are equal and many are yet to prove valuable outcomes
- Build capabilities slowly. Start with small-scale challenges in the organisation, demonstrating tangible value before expanding use cases to other areas
- Businesses need to be prepared to fail, before seeing the full advantages of generative AI
The risks are irrefutable
The risks of generative AI adoption are widely felt at executive level (reflected by its low penetration rate across organisations). Data privacy and protection, cybersecurity and unpredictability of outputs were raised as the top three concerns of GenAI by senior-level attendees.
1. Data privacy and protection
Generative AI tools increase the probability of data protection and privacy breaches. Particularly in cases where unstructured internal data is left unprotected. Attendees commented that off-the-shelf Large Language Models (LLM), such as Google’s Gemini, can leak sensitive or private enterprise data fed during its training phase. For example, unique client identifiers. The reputational and financial implications can be devastating for enterprises. According to a study by IBM, the average cost of a data breach in the UK alone reached £3.58 million in 2024.
Data governance programmes and monitoring were discussed as key mitigations. But many organisations are yet to define their data strategies and truly understand their total data availability. Attendees agreed that trust, security and privacy must first be addressed before moving forward with generative AI implementations.
2. Input and output risks
Even with RAG or fine-tuning practices, generative AI can produce unreliable outputs that lead to costly errors or erroneous decision-making. This is exacerbated by the limited traceability and irreproducibility of GenAI outputs. In the US, a $5,000 fine was administered after fake AI-generated court cases were presented, highlighting the need for strict monitoring and, in some cases, retraining of AI models.
One interesting hypothetical raised by an attendee was, ‘if 98% of generative AI outputs are correct and only 2% incorrect, wouldn’t its benefits outweigh any potential errors?’.
3. Cybersecurity
48% of security professionals consider AI to be the greatest security risk to their organisation, reports HackerOne. Attendees stressed that generative AI introduces new vulnerabilities across their supply chain by adding sophistication to attack methods, like phishing campaigns and deepfakes. In February 2024, a multinational finance firm paid $25 million to cybercriminals who used deepfake technology to impersonate their CFO – a frightening prospect for business leaders.
Forward-thinking organisations will strengthen their attack surface strategies by integrating GenAI for real-time incident analysis and threat intelligence.
Generative AI on the classic software development lifecycle
87.5% of attendees agreed that generative AI will have a positive effect on the software development lifecycle, leading to significant productivity gains. NashTech’s own findings from generative AI trials reported a 20 – 30% uplift in coding productivity in some use cases. But the sentiment is not entirely positive. Attendees raised concerns that skill gaps and talent shortages may widen as society becomes dependent on GenAI.
In software development, thinking ‘outside of the box’ and being visionary are critical foundations for innovation. Overreliance on GenAI may create developers that lack basic problem-solving and coding skills. And AI models could run out of training materials which is necessary to evolve itself.
Regardless, the new generation of coders in university will show us how dependency develops and its long-term implications.
Access more findings from our GenAI trials here.
Disruption of the workforce
GenAI will bring significant changes to the workforce. Contact centres, for example, will see benefits in reduced operating costs and an increase in customer experience. Early adopters like Octopus Energy and Klarna have reported moving 67% of their contact centre capacity to AI and are achieving higher NPS scores at lower costs. Attendees commented that industries like healthcare (regulation-contingent) may see improved diagnosis accuracy and productivity. Removing administrative work (clinicians spend 28 hours per week on admin) will increase face-to-face time with patients. According to Accenture, 62%, or 20 million, of today’s workforce already need reskilling due to the increase of digital. Business leaders need to create additional training and upskilling programmes to prevent the talent gap and loss of knowledge.
Off-the-shelf GenAI tools, or build your own LLM?
67% of attendees agreed that general off-the-shelf GenAI solutions, such as Microsoft CoPilot, are the best way to implement GenAI across the business. One common view was that GenAI serves two distinct categories: employees (individual) productivity and business challenges.
Off-the-shelf GenAI solutions were the preferred method for solving employee (individual) productivity. But customised LLMs are better advanced for addressing large business challenges. CoPilot for example cannot conduct advanced testing.
But attendees highlighted one critical point: leaders should focus first on where to apply GenAI rather than how. Because not all use cases are ‘equal’ and many are yet to prove valuable outcomes in pilots. Then organisations can build capabilities slowly. Starting with small challenges within the organisation that demonstrate tangible value. Later experimenting and expanding use cases to larger business problems.
Kickstart your GenAI programme
A key takeaway from the event was that organisations need to be prepared to fail, before seeing the tangible value of generative AI. Starting with small GenAI applications will be crucial to demonstrating value before expanding use cases to higher-risk business challenges. To prepare for GenAI implementation, organisations need to create strategies to overcome risks such as cybersecurity, instability in outputs and data privacy and protection.
Need a hand in your GenAI journey? Speak to our consultants today.
Suggested articles
Enhancing both courier and customer experiences for Evri
NashTech and Evri work closely together on the application and systems for the couriers to ensure that they are satisfied and well-trained.
Unified and NashTech: driving digital media excellence
Explore how NashTech helped Unified to overcome challenges in the startup phase by scaling technology resources as needed.
From rising above adversity to riding the wave of digital transformation in the education sector
Explore how NashTech help Trinity College London ride the wave of digital transformation in the education sector
We help you understand your technology journey, navigate the complex world of data, digitise business process or provide a seamless user experience
- Topics: