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Custom software development
Achieve sustainable competitive advantage with differentiated custom-built systems
You often need to build something unique to be a market leader. Move faster to seize an opportunity or counter market disruption. And be more efficient to stay competitive and drive profitability.
If you have a requirement that commercial off-the-shelf software (COTS) packages cannot meet, we will find a solution. Our custom software development services can unlock business value faster for you in three key areas:
- Differentiated products that open new revenue streams and ensure your business stands out from the competition.
- Unique user experiences for enhanced user satisfaction and increased customer loyalty.
- Optimised operations through automating core business processes and improving efficiency and effectiveness.
GenAI in the SDLC
At NashTech, we leverage Generative AI (GenAI) to revolutionise our software development lifecycle (SDLC), including business analysis, development and testing.
Our systematic evaluation and integration of GenAI tools have led to significant productivity gains. With express permission from you, we can apply these tools to enhance coding efficiency, unit testing and overall project delivery.
Our commitment to innovation ensures that
we stay ahead of the curve, continuously enhancing our development practices to provide exceptional value for your organisation.
Custom software solutions for sustainable competitive edge
Application development
Full lifecycle development of simple applications and complex, multicomponent systems across all platforms with 24/7 support.
Mobile application development
Enhance user experiences and drive your business goals.
Software integration
Close the gaps between your disconnected systems using our API and software integration services.
Business outcomes delivered with custom software development
Our sole focus is ensuring you and your teams deliver successful outcomes and unlock demonstrable business value faster through differentiated, custom-built software and systems. Here are a few examples of the remarkable results we have delivered:

Markerstudy Distribution specialise in developing, administering and distributing bespoke insurance services to a wide range of high-profile brands. NashTech replaced its outdated systems with a hybrid Azure cloud platform delivering transformative results.
increase in online quote-to-sale ratio drives profitability
increase in customer journey completions
reduction in testing time improves time to market for new features

JLR saw an opportunity in the UK luxury car rental market and launched THE OUT to offer a premium, seamless rental experience with transparent pricing, a paperless process and no pickup or refuelling hassles. NashTech built its entire rental service platform.
increase in revenue
rating on Trustpilot
delivery accuracy

The Open University’s OpenLearn platform attracts over 8.5 million visitors a year, but was struggling with mobile compatibility, page loading times, business continuity and GDPR compliance. NashTech deployed a scalable microservices architecture, eliminated workflow inconsistencies and coding conflicts and delivered a mobile-optimised website enhancing the learning experience and security.
NashTech’s involvement has been critical to delivering robust development deploys for the last two years, its offshore team going the extra mile when needed. They are the hidden, but vital, element to a smooth-running platform that showcases the very best of Open University teaching to the world.

A collaborative process for custom software development
Excellent software engineering is the engine that drives digital business success.
From developing net new applications to modernising existing ones, we will work with your experts to engineer excellent user experiences and reimagine how your organisation operates:
- Capture requirements based on your business vision.
- Shape a solution architecture, technology roadmap and strategy that delivers on your vision at your desired pace.
- Deliver product-centric services where our DevOps approach leverages automation and best practices to continuously build and deploy updates for seamless software releases and a smooth and rapid delivery pipeline.
Key benefits of custom software development with NashTech
NashTech is UK-headquartered, with highly experienced, motivated and qualified teams of software developers based onshore and offshore in key locations globally.
We offer our own distinctive engagement and delivery model that is versatile, adaptive and highly collaborative so that we can take you from vision to value fast at every scale of build and with exceptional quality assured:
Create new revenue streams and support business expansion with custom-built, differentiated software that evolves with your business and changing market conditions.
Go to market faster using our suite of methodologies and accelerators.
Develop custom analytics and reporting for real-time insights focused on the moments that matter for your users and for your business.
Streamline workflows, automate repetitive tasks, and eliminate inefficiencies where COTS packages do not address your specific business needs.
Design with your teams and end users in mind to create intuitive interfaces, embrace personalisation and deliver a better overall experience.
Your trusted customised software development partner
With expertise in software engineering, cloud architecture, API integration, data analytics and quality assurance, our team ensures your software is innovative, reliable and strategically aligned with your objectives.
AI ready for substantial productivity gains
Full AI options for the software development life cycle (SDLC) are available.
Exceptional quality assured
We measure and continuously improve in terms of the overall quality accreditations we hold, the quality management system we deploy and at a detailed level within the SDLC to assure a flawless delivery.
Project delivery that balances innovation and risk mitigation
Solve your toughest challenges through collaborative relationships and processes that are consistent, robust and high quality.
Flexible and scalable resourcing models
Meet your strategic and technology goals efficiently and drive revenue and profitability through the launch of new products, services and solutions.
AI ready for substantial productivity gains
Full AI options for the software development life cycle (SDLC) are available.
Exceptional quality assured
We measure and continuously improve in terms of the overall quality accreditations we hold, the quality management system we deploy and at a detailed level within the SDLC to assure a flawless delivery.Lorem ipsum dolor sit amet, consectetur adipiscing elit. Eros elementum tristique.
Project delivery that balances innovation and risk mitigation
Solve your toughest challenges through collaborative relationships and processes that are consistent, robust and high quality.
Flexible and scalable resourcing models
Meet your strategic and technology goals efficiently and drive revenue and profitability through the launch of new products, services and solutions.
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